The way we Think

Cheong Efon

In Touch

A Monthly Curated Newsletter

In this issue, I'd like to do something different. All of the highlights are very interesting videos from TED talks about the way we think. The videos are between 15 to 30 minutes, but they are well worth your time I promise. Hope these resources will help create marginal changes in your life every so often. Let's be enlightened together!

The Puzzle of Motivation

Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don't: Traditional rewards aren't always as effective as we think. Listen for illuminating stories -- and maybe, a way forward.

Are we in control of our own Decisions?

Behavioral economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we're not as rational as we think when we make decisions.

Why we make bad decisions | Dan Gilbert

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Proudly Brought to You I hope you have enjoyed this issue of my InTouch newsletter. Do feel free to contact me if I can be of service to you and your friends
Cheong Efon

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DISCLAIMER

This is not an official AIA newsletter. The views and opinions expressed in this publication are those of the author and do not reflect the official policy or position of AIA Singapore Private Limited (Company Registration No. 201106386R) (AIA), any other agency, organisation, employer or company. Assumptions made in the analysis are not reflective of the position of AIA other than the author.

© Cheong Efon, All rights reserved.

Testimonials and Referral Notes

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Michael Siew

Working with Efon and Rachael has been rewarding. They optimize my existing plan, and ensure I was getting the maximum value possible. Thanks to them, I feel protected as my hospital plan now has full coverage. Additionally, I feel supported long after the paperwork was done, with prompt response and regular follow-ups.

Wei Ting ( Accountant, Integral Ad Science )

Efon delivers outstanding value through her level of service and support provided. She consistently provides updates through annual review of my existing policies to keep me informed, and also takes an extra step to understand my needs and provide advice based on my needs. I feel comfortable and assured having her as my insurance agent.

Valerie Yoong

I appreciate that Efon stays in regular contact to review my policies and provides suggestions that align with my risk profile. She communicates openly and offers her professional opinion with my interest in mind. I trust her judgement and am pleased with the service she provides.

Colin Wong, Vice President UOB Bank

I appreciate how Efon always brings objectivity and sincerity to our regular annual reviews. She takes effort to find out about plans that are not purchased through her in order to help me make informed decisions.

Ong Yee Leng, Deputy Contracts Manager.

Efon delivers outstanding value through her clear and professional explanation of the policy she recommended to meet my needs. Her knowledge helped me achieve my retirement securely. I highly recommend her to anyone looking for an insurance agency that puts customers first.

Jason Ng, General Manager, Raja Golf Pte Ltd

Efon delivers outstanding value through her service. Her unique approach has helped me to achieve my target benefit. Her professional and dedicated service has made a lasting impact on my business.