The Gift of Paying It Forward

Cheong Efon

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A Monthly Curated Newsletter

When was the last time you received kindness from somebody? When was the last time you extended an act of kindness to someone else, and to what end? As it turns out, there can be tremendous merits and outcomes in paying forward a kindness received with a good deed to somebody else, especially when done out of gratitude. The concept of "Paying It Forward" is nothing new, but in our world, I believe we could do with more compassion and selflessness as it brings out the best in us.

The Art of Paying it Forward Without Spending a Dime

When we pay it forward we commit an act of selflessness that transcends our connection to other humans on the planet, elevating the human experience in a positive way. Whether it’s a showing of kindness, faith, or even compassion, it all makes a difference and can potentially trigger a chain reaction of reciprocated behavior.

The Power of Altruism

Classical economics adopts a model that says people are primarily driven by material self-interest. Political science assumes that people are driven to maximize their power. But this worldview is clearly wrong. In real life, the push of selfishness is matched by the pull of empathy and altruism. This is not Hallmark card sentimentalism but scientific fact: As babies our neural connections are built by love and care. We have evolved to be really good at cooperation and empathy. We are strongly motivated to teach and help others.

The Paying it Forward Paradox | Wayne Baker | TEDxUofM

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Proudly Brought to You I seek to reach out to people who believe in safeguarding the interests of their loved ones. Let me know if I can be of help to someone you know or care about. We can make a difference to lives when it matters most. Cheers.
Cheong Efon

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DISCLAIMER

This is not an official AIA newsletter. The views and opinions expressed in this publication are those of the author and do not reflect the official policy or position of AIA Singapore Private Limited (Company Registration No. 201106386R) (AIA), any other agency, organisation, employer or company. Assumptions made in the analysis are not reflective of the position of AIA other than the author.

© Cheong Efon, All rights reserved.

Testimonials and Referral Notes

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Michael Siew

Working with Efon and Rachael has been rewarding. They optimize my existing plan, and ensure I was getting the maximum value possible. Thanks to them, I feel protected as my hospital plan now has full coverage. Additionally, I feel supported long after the paperwork was done, with prompt response and regular follow-ups.

Wei Ting ( Accountant, Integral Ad Science )

Efon delivers outstanding value through her level of service and support provided. She consistently provides updates through annual review of my existing policies to keep me informed, and also takes an extra step to understand my needs and provide advice based on my needs. I feel comfortable and assured having her as my insurance agent.

Valerie Yoong

I appreciate that Efon stays in regular contact to review my policies and provides suggestions that align with my risk profile. She communicates openly and offers her professional opinion with my interest in mind. I trust her judgement and am pleased with the service she provides.

Colin Wong, Vice President UOB Bank

I appreciate how Efon always brings objectivity and sincerity to our regular annual reviews. She takes effort to find out about plans that are not purchased through her in order to help me make informed decisions.

Ong Yee Leng, Deputy Contracts Manager.

Efon delivers outstanding value through her clear and professional explanation of the policy she recommended to meet my needs. Her knowledge helped me achieve my retirement securely. I highly recommend her to anyone looking for an insurance agency that puts customers first.

Jason Ng, General Manager, Raja Golf Pte Ltd

Efon delivers outstanding value through her service. Her unique approach has helped me to achieve my target benefit. Her professional and dedicated service has made a lasting impact on my business.