On Leadership

Cheong Efon

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A Monthly Curated Newsletter

Leadership is the act of guiding a team or individual to achieve a goal through direction and motivation -- and there is a leader in all of us. This issue contains insightful resources and pointers that touch on the various under-talked about but important aspects of leadership. I hope this inspires us to not just exercise good leadership in our daily lives as individuals and organisations, but more importantly, help us get through and thrive even in difficult times.

Build Your Reputation as a Trustworthy Leader

People’s expectations and definition of trustworthiness are broadening for leaders, and it takes a lot to gain that trust. The author offers four research-based practices for leaders to master to earn and keep the trust of others. If you hope to enjoy a career of great influence and impact, start by cultivating a trustworthy reputation.

Adam Grant on leadership, emotional intelligence, and the value of thinking like a scientist

In Adam Grant's latest book, 'Think Again: The Power of Knowing What you Don’t Know', he makes the case for greater flexibility in our views—and offers tactics for leading discussions that may help others do the same. This conversation was part of a new discussion series for McKinsey partners and clients called "Modern Leadership," which is designed to explore new dimensions of leadership with experts and leading thinkers who can help strengthen, challenge, and stretch our ability to build resilient teams and thrive in uncertain times.

How to discover your ‘why’ in difficult times | Simon Sinek

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Proudly Brought to You I seek to reach out to people who believe in safeguarding the interests of their loved ones. Let me know if I can be of help to someone you know or care about. We can make a difference to lives when it matters most. Cheers.
Cheong Efon

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DISCLAIMER

This is not an official AIA newsletter. The views and opinions expressed in this publication are those of the author and do not reflect the official policy or position of AIA Singapore Private Limited (Company Registration No. 201106386R) (AIA), any other agency, organisation, employer or company. Assumptions made in the analysis are not reflective of the position of AIA other than the author.

© Cheong Efon, All rights reserved.

Testimonials and Referral Notes

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Michael Siew

Working with Efon and Rachael has been rewarding. They optimize my existing plan, and ensure I was getting the maximum value possible. Thanks to them, I feel protected as my hospital plan now has full coverage. Additionally, I feel supported long after the paperwork was done, with prompt response and regular follow-ups.

Wei Ting ( Accountant, Integral Ad Science )

Efon delivers outstanding value through her level of service and support provided. She consistently provides updates through annual review of my existing policies to keep me informed, and also takes an extra step to understand my needs and provide advice based on my needs. I feel comfortable and assured having her as my insurance agent.

Valerie Yoong

I appreciate that Efon stays in regular contact to review my policies and provides suggestions that align with my risk profile. She communicates openly and offers her professional opinion with my interest in mind. I trust her judgement and am pleased with the service she provides.

Colin Wong, Vice President UOB Bank

I appreciate how Efon always brings objectivity and sincerity to our regular annual reviews. She takes effort to find out about plans that are not purchased through her in order to help me make informed decisions.

Ong Yee Leng, Deputy Contracts Manager.

Efon delivers outstanding value through her clear and professional explanation of the policy she recommended to meet my needs. Her knowledge helped me achieve my retirement securely. I highly recommend her to anyone looking for an insurance agency that puts customers first.

Jason Ng, General Manager, Raja Golf Pte Ltd

Efon delivers outstanding value through her service. Her unique approach has helped me to achieve my target benefit. Her professional and dedicated service has made a lasting impact on my business.