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Cheong Efon

In Touch

A Monthly Curated Newsletter

Confucius, the Chinese philosopher, left us with these words to contemplate: The man who asks a question is a fool for a minute: the man who does not ask is a fool for life. As the year winds down, it is time to reflect on some popular and widely - accepted beliefs and misconceptions that we may hold that do not serve us in achieving our goals and desires. Today, we look at debunking some of these misconceptions to expand our thinking and explore new perspectives and horizons.

6 Money Lies You Might Be Telling Yourself

Whatever your financial situation, there are money lies you should stop telling yourself because they could hold you back from financial success, happiness and peace of mind. Here are 6 money lies you should stop telling yourself and how you can change your mindset.

 
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The 10 Biggest Misconceptions About Life and Happiness That Are Holding You Back

Not questioning the folly of our generally-accepted conceptions about life and happiness is an act of a fool. As such, today, let’s challenge and question the 10 biggest misconceptions that are holding you back from leaping forward into the life you wish to live and the person you aim to become.

 
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The money talk that every couple needs to have | Your Money and Your Mind

 
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I seek to reach out to people who believe in safeguarding the interests of their loved ones. Let me know if I can be of help to someone you know or care about. We can make a difference to lives when it matters most. Cheers.
 
Cheong Efon
 
 
 
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DISCLAIMER

This is not an official AIA newsletter. The views and opinions expressed in this publication are those of the author and do not reflect the official policy or position of AIA Singapore Private Limited (Company Registration No. 201106386R) (AIA), any other agency, organisation, employer or company. Assumptions made in the analysis are not reflective of the position of AIA other than the author.

© Cheong Efon, All rights reserved.

Testimonials and Referral Notes

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Michael Siew

Working with Efon and Rachael has been rewarding. They optimize my existing plan, and ensure I was getting the maximum value possible. Thanks to them, I feel protected as my hospital plan now has full coverage. Additionally, I feel supported long after the paperwork was done, with prompt response and regular follow-ups.

Wei Ting ( Accountant, Integral Ad Science )

Efon delivers outstanding value through her level of service and support provided. She consistently provides updates through annual review of my existing policies to keep me informed, and also takes an extra step to understand my needs and provide advice based on my needs. I feel comfortable and assured having her as my insurance agent.

Valerie Yoong

I appreciate that Efon stays in regular contact to review my policies and provides suggestions that align with my risk profile. She communicates openly and offers her professional opinion with my interest in mind. I trust her judgement and am pleased with the service she provides.

Colin Wong, Vice President UOB Bank

I appreciate how Efon always brings objectivity and sincerity to our regular annual reviews. She takes effort to find out about plans that are not purchased through her in order to help me make informed decisions.

Ong Yee Leng, Deputy Contracts Manager.

Efon delivers outstanding value through her clear and professional explanation of the policy she recommended to meet my needs. Her knowledge helped me achieve my retirement securely. I highly recommend her to anyone looking for an insurance agency that puts customers first.

Jason Ng, General Manager, Raja Golf Pte Ltd

Efon delivers outstanding value through her service. Her unique approach has helped me to achieve my target benefit. Her professional and dedicated service has made a lasting impact on my business.